An often overlooked business tool is small business events, events can be used to connect with customers, peers, and others with similar target markets. Jade Ladson, CEO Certified Wedding/Event Consultant, of The Special Occasion helps small businesses like yourself to plan events that will grow your business. I’ve known Jade for 7+ years and have experienced some of her phenomenal events first hand. Read on as I share my interview with Jade as well as her original pitch.
PITCH! New businesses come and go on a daily basis, but only the strong survive. TSO can keep you in the forefront by coordinating relevant events that represent your company. We combine business longevity, passion for events, and formal training to create an event your customers won’t soon forget. www.thespecialoccasion.net
What key piece of advice would you give to other business owners?
Don’t compromise your beliefs to get a client. Realize that all money isn’t good money and at the end of the day you need to be able to stand behind your company name.
What question do your customers ask most often? And how do you answer?
They always start off by saying is it right to do things this way or that way. I always tell them this is your wedding or your event, and the only right way to do anything is the way that’s going to make you happy.
Why did you start your business?
I’ve always loved planning events and weddings for family and friends. I had other jobs and I always hated them because I was always traveling and away from my family. I realized the only time I was happy at work was when they gave me the opportunity to coordinate an event. When I was laid off in 2004 and searching for a job, my friend told me I should look for a job in event planning since I loved it. After an interview for an event planning position, the recruiter told me that she could see my passion but if I really wanted to seek a career in event coordinating, I should go back to school, because my certification at that time was 10 years old. So I took her advice and continued doing events on a part time basis and signed up for the class. When the course was over I decided that this was the only job that would make me happy and allow me to spend more time with my middle child who was only a year old at the time. The following week, I hit the ground running
What separates your business from the competition?
Experience and longevity. There are so many people that wake up one day and decide hey I’m going to plan weddings and events without seeking any type of training. I found something that I was good at, enjoyed, and then I took it to the next level to seek formal training. This ensures that I’m giving my clients the correct and most current information available.
What and or who inspires you?
Everything around me inspires me when it comes to weddings and events. It could be nature, children playing, fashion, or even a video. However, the person that inspires me most is my father. When I look at him I see a man that started with nothing and worked hard to achieve everything he wanted.
Jade Ladson, CEO Certified Wedding/Event Consultant
The Special Occasion
Latest posts by Brandi Starr (see all)
- I AM Yoga Pants: An Exercise in Authenticity - February 27, 2015
- How Much Should I Charge? 3 Steps For Setting the Price of Your Service - February 19, 2015
- Focus Forward: How to leverage holiday revenue for 2015 growth. - December 16, 2014