Most small business owners attempt to do everything themselves an quickly find out that it’s simply not possible. Getting caught up in all of the administrative activities can take you away from the revenue generating tasks that are needed to keep your business thriving. That is where Twanna Gill MPM, Owner of Empress comes in. Twanna helps to manage your business virtually allowing you to focus on the areas of your business that needs your attention the most. Read Twanna’s pitch and my interview with her.
PITCH! New projects, new clients, new ideas? Not sue where to go or how to handle it all? Having a virtual business manager can help you stay on track and focused on your goals without feeling overwhelmed. Empress is in the business of helping you successfully run and manage yours. http://www.virtualempress.net
Why did you start your business?
In January of 2009 I was laid off as a result of “The Great Recession.” After months of searching for opportunities I ran into a woman in Staples as I was taking care of some PTA business for my son’s school. As I was talking to this lady, she told me that people need services such as mine. That small businesses and non-profits may not have the means to hire someone full time but would love to work with an assistant for a set amount of hours a week. As I started thinking about all of the “work” I had been doing for friends, family and associates I began to believe she was right. After doing a little research I decided that I had nothing to lose and jumped feet first into the world of entrepreneurialship.
Does the name of your business have a significant meaning? If so describe.
In determining my business name I most wanted a name that fit my personality. With everything I do I try to bring a little “extra” to the table, something you weren’t expecting. And I love nice things. Names with Diva and Queen weren’t quite right so I started looking for other words with that same general meaning that I could possibly combine with other words to create something unique. Then the word Empress came to me. And it was perfect! It can stand alone as a noun, it can also be a verb, and it gives a little bit about my personality and my approach to business. Even when I thought of the name I wasn’t sure if it was right. Then I had to realize that this was my business and it had to represent me.
What separates your business from the competition?
One of the major things that separate me from my competition is my connection with my clients. We are a team and I truly want to see their businesses reach new heights. While making money is nice, that is not my motivating factor; helping people is. And I think that shows. My prices are reasonable, I’m super flexible and I take each of my clients business to heart. They know that at any moment I will contact them on things I have been thinking about on my own as it regards to the next steps it will take to grow their dreams.
What and or who inspires you?
Inspiration comes from so many places and so many people. I have something to prove to myself first and foremost. I am my biggest competitor and cheerleader. My family past and present also serves as inspiration. We have an obligation to our family who is no longer here to make good on the opportunities I now have that that sacrificed for. I have an obligation to my son to show him that no matter what the situation is, there is a positive purpose for everything. And naturally there are celebrities who inspire me. Oprah Winfrey and Kimora Lee Simmons are high on that list. These women run a corporate empire that host various business ventures within them and that is my ultimate goal.
What are your hobbies or interests outside of business?
Music is my absolute passion! I love lyrics and melodies. There is always a song that can express exactly what I am feeling, take my back to another place in time, and help me dream.
To contact Empress:
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