Over 30,000 eZines are available online and that number grows daily. Chances are your eZine subscribers are also on tons of other lists that flood their in boxes with content. So how to you garner the attention of your target audience? Having timely relevant content is key, but before your readers have the opportunity to consider the value of your content you must first get them to open the email.
When subscribes to your list they know that they will be receiving updates and news from your company. However, that does mean that all of those who subscribe will read everything that you send. It is likely that a large portion of your subscribers signed up for the free offer that was attached to providing their information (that is if you are using strong list building techniques).
Because it was the offer and not the eZine that they desired some of your subscribers aren’t really interested in receiving your eZine and just treat them as waste of cyberspace and delete without so mush as opening the e-mail and scanning them.
Fortunately, you have the power to change that (cue the superhero music). You don’t want to waste all the time and effort expended putting together your eZine, insteas you want people to read your communications and have their interests piqued. Interested enough to go to your website and look around and ideally purchase your products or services.
A well thought out and attention grabbing subject line is one of the numerous ways you can persuade your subscriber to open your email. The subject could easily be regarded as one of the most important aspect of your promotional e-mail.
Your subject line must be short and concise. They should provide a summary for the content of the e-mail so that the recipient has an idea what is inside. This is really vital in grabbing the attention of your readers and subscribers. You want your subject to instantly grab the attention of your subscriber and get them to be intrigued to open up your mail.
A good subject must always be tickling the curiosity of your recipient. It must literally force the recipient to open the mail. A certain emotion must be ignited and get them to open the mail. It is essential to use specific words to get the reaction you need. Keep in mind that your subscribers spends only a few seconds looking at the subject before deciding whther to open or delete. You must grab your reader’s attention right away.
You can also use a subject that creates a sense of urgency. Statements such as “Act now and get this once in a lifetime opportunity”, or “Double, triple and even quadruple what you are earning in one year”. This type of subject deals with the benefits your company provides with your product and services. You may also use breaking news as your subject to intrigue your subscriber. For example, if you deal with car engine parts you can write in your subject, “Announcing the new engine that uses no gasoline, It runs on water”. This creates curiosity with the reader and will lead them to open the mail and read on.
There are many forms you can use for your subject. You can provide a subject that says your e-mail contains content that teaches them tips and methods on certain topics. An example of this is using keywords and keyword phrases such as, “How to” , “tips”, “Guides to”, Methods in and others like that.
You can also put your subject in a question form. These may include questions like, “Are you frustrated with your job?” Or “Do you struggle with acne?” By getting your reader to answer “yes” they are likely to open the email. This form of subject is very effective because they reach out to your recipients emotions. When they have read the question on your subject, their mind starts answering the question already.
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