Life happens online, whether sharing key milestones on Facebook researching answers on Google and ‘How to’s’ on YouTube or searching for the best deals or the right restaurant the internet has become an integral part of our everyday life. We search and engage online both from home and on the go. According to Internet World Stats, there are over 215 million people using the Internet in North America alone. Having a website for your small business is no longer an option it is a MUST!
Whether you offer a product or service your consumers are using the internet to research and purchase the products or services that they need. The simplicity and convenience of online shopping has led to 73.9% of all Internet users shopping online, according to emarketer.
So if you are pondering whether or not to join the world wide web, stop and instead evaluate how you will effectively represent your business online. Here are a few things to remember:
- Your website is often the first interaction a potential client has with your business, first impressions are lasting.
- Your website should clearly articulate your product or service, be easy to navigate, and make it clear to your site visitors how to buy from you.
- Don’t forget the contact information, a form is not enough nor is just having a phone number. Every person’s preferences are different, I recommend including a form, a phone number, and an email address.
- Your website is not an online brochure; write concisely in a way that connects with your target audience, make it as interactive as possible, and encourage visitors to connect with you.
To learn more about making your website work for your business I invite you to view the recorded webcast “Is Your Website Just Another Pretty Face or a Lean Mean Marketing Machine?”
P.S. Sign up for web hosting through HostGator and receive your first month for only 1 Penny!
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