Question: Brandi, I attend a lot of events in which I am a vendor throughout the year. Over the past year I have been burned several times, showing up, setting up my booth, only to find that there were more vendors than actual attendees. It costs a lot of money and takes a lot of my resources to vend at these events. These need to be profitable for me. I know everything is not always going to be a win. But what tips can you offer to help me to select the right events to vend at that will be profitable for my business.
Being a vendor is an awesome opportunity to gain exposure. But only if you choose the right events and the event promoter properly organizes and markets the events. You need to do your due diligence to ensure that the event is a good fit for you. Here are some of the areas you should consider:
- Understand the Plan: How are they marketing, who is the target audience, what are the registration goals?
- Consider Price: Know what the potential return is, and whether the price fits your marketing budget.
- Evaluate the Logistics: What is the conference organizer providing for the registration fee?
- Who is the Organizer: Does this organizer have a positive reputation? What other events have the executed?
Once you have chosen which events to participate in it is important to have a plan. Cassius Blue can help you to set realistic, but gutsy, event goals; help you align your display with your brand, as well as determine what materials or product to have on site. Schedule an initial discovery session to learn how we can help!
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