When you reflect on all of the new smartphone releases of the past year, it makes you wonder what’s in store for 2014. Users are becoming more dependent on their smartphones and the abundance of versatile apps makes them almost impossible to put down. So what does this mean for your small business? It means you have a platform to reach your audience, especially local customers, with a well-planned and keyword-optimized mobile marketing strategy.
Numbers don’t lie and the statistics behind mobile marketing are certainly attractive. For example, an article by the National Retail Federation reported June 2013 smartphone Internet usage totaled 44% of retail Internet minutes, compared to 17% in June 2010. The speed and capabilities of modern smartphones allow users to browse faster and view more pages in a short amount of time. Industry studies have proven a that good amount of this time is used to browse and shop online.
The holiday shopping season is rapidly approaching and the projections for mobile revenue are higher than ever. Here are some of the basic sales points on why mobile marketing is good for small business:
Easy to Launch
Creating and implementing mobile marketing content is easy for any professional marketing team. While coming up with the perfect content for your text messages, images and videos may take some thought and time, you must remember the context in which the customer will read it. All content should be short, clear and concise.
Easy to Connect
It’s no secret Americans spend a lot of time on their cell phones. A statistic provided by Flurry, a company who tracks usage on 300,000 apps on more than a billion mobile devices, says Americans spend an average of 158 minutes everyday on smartphones and tablets.
When someone has their phone in hand, your mobile marketing message will grab their immediate attention. Even if they choose to ignore this particular text or video, your company and branding campaign has been imprinted on their psyche. If the user is not currently on their phone your messages will be received once they turn the phone back on.
Collect Mobile Payment
As of now there are several mobile payment systems in use and more are on the way. Customers are becoming more and more trusting of these apps, and if they have their bank or credit card information registered to their account, they can browse and buy in a matter of 2 or 3 clicks. In the near future most smartphones will be used as virtual wallets.
Get Customer Feedback
It doesn’t matter if you are a rookie or a veteran of mobile marketing, getting direct customer feedback is invaluable. These are the people you are going after, so if your text is too large or the font is hard to read, you need to know these things. Customer feedback is also great when you are launching a new product, campaign, or event.
Everyone is aware of the power of going viral, and the best part about it is that you don’t have to do a thing. That is, other than create an irresistible advertisement. If your message strikes gold it will be shared across Facebook, Twitter, friends, coworkers—the possibilities are enormous.
If you need any extra convincing, consider this fact: according to eMarketer, mobile payment transactions will total $1 trillion by 2014, up from $162 billion in 2010. Small businesses can definitely compete with corporations by using an optimized local marketing strategy. Grab your slice of this trillion-dollar pie and start researching your campaign today.