Being authentic and transparent is important to me, not only does it build trust with my clients but it’s a part of who I am. Because I am naturally a very open and outgoing person I have baffled myself for quite some time with my rather vanilla online presence. I know the content is valuable, you all tell me so (and I thank you) but has it really allowed you to get to know ME? Maybe, maybe not. Read more!
Answering the question “How Much Should I Charge?” is a challenge that many flourishing entrepreneurs face. It is an even greater challenge for service businesses because there are fewer direct costs associated with selling a service as compared to selling a product. There is no universal formula for setting your prices, however there are a few steps you can take to help you discover the right price for your business. Read more!
Many small business owners, even those not selling consumer goods, experience an increase in revenue during the holiday months. While some business owners are celebrating the now, smart entrepreneurs are focused forward into the next year. With the influx of capital from holiday sales you need to determine whether it is most advantageous for your business to save the money for a future downturn. or reinvest the profits in order to expand. If significant growth is one of your goals for 2015 the influx in capital from holiday sales may be just what you need to get position yourself for growth. In order to determine if you should spend the money, and on what I recommend first setting your 2015 goals and evaluating potential opportunities. Read more!
During a client session today we were discussing addressing objections before your prospect has the opportunity to raise them. My client reminded me of the final rap battle in the movie 8-mile that demonstrates the direction I was giving her, I thought it beneficial to share. Read more!
I have often be overheard stating that I want to conquer the world by growing one small business at a time, and that is exactly what motivates me to blog. Not every business owner is ready, willing, and able to work with a small business consultant like myself but every entrepreneur faces challenges in their business. Blogging gives me a way to help address those challenges, at least those related to marketing, sales, strategy, or being a mompreneur.
When I launched my blog I did so with two goals in mind and those two goals remain unchanged. These goals are to: Read more!
In 2011 I ran a blog series titled “Back to Business” where I interviewed 20 small businesses in 20 days. One of the questions that I asked was “How do you define success?” the answers were varied and interesting. Today I’d like to share some of my favorite responses from those interviews. Read more!
It is a little known fact that I am a minority owner of a custom compression garments company. Antibody, Inc. maker of the BodyGuard ™ offers compression garments for exercise and injury prevention. The Bodyguard is designed using Antibody’s patented compression formula. The products act as a second layer of muscle and skin for the athlete treating a sports injury. Because of its design, the Bodyguard™ will initially feel compressive. But as you begin your activity, you should lose awareness of the tight fit and begin to notice the benefits of working out with your Bodyguard™. It becomes weightless. It completely envelops the lower body and moves with the muscles, securing the injured area in place for healing. In addition, there should also be improvement in the center of motion; an increase in the efficiency of movement and a noticeable reduction in fatigue due to reduced muscle vibration. Read more!
The headline on all of the major entertainment (and some news) sites the day after the 2014 Billboard Music Awards all read something like “Michael Jackson Hologram Rocks Billboard Music Awards”. I’m not really an awards show gal, I generally see what people are posting about on Facebook and look for those videos on YouTube the next day. But when I heard that MJ was coming back from the dead to perform for the awards I had to see it for myself. For those that missed it, take a look at the video and keep reading because this performance got me to thinking about my legacy. Read more!
I use Facebook more for personal reasons than for business, but I do see many business benefits. At one point Facebook was considered a “free” way to promote your business but with the recent changes to the Facebook algorithms businesses who aren’t spending money aren’t being seen. The good news is that over the past couple of years Facebook has made significant improvements to its ad targeting options which makes Facebook continue to be a great means of marketing your small business, the difference is you have to spend some of your marketing budget to do so. Here are three tips to effectively using Facebook ads: Read more!
Day 7 of the Jusblog It 30-Day Challenge for Entrepreneurs asks for a product review, because I covered many of my favorite applications for running your business in my list post “5 Must Have Applications to Run Your Service Business” I decided to do something completely different and totally un-business related.
Almost everyday (sometimes 3 or 4 times a day when I’m looking REALLY cute lol) someone stops to ask what I use in my hair and how I style it. The styling part is easy, because honestly I don’t, I wear a wash-and-go because that’s pretty much all I really know how to do and it works for me. Today’s vlog is a product review of the mainelement: love product line which is what I primarily use to care for my hair. Read more!
There are thousands, if not hundreds of thousands, of coaches and consultants in the United States. Each targets a specific audience and offers support in different areas. Although many consultants are similar, no two are alike. When you choose to hire a coach/consultant in addition to buying their expertise and the expertise of their teams you are also buying their methodology and beliefs. My pet peeves about this industry are three-fold 1) anyone can claim to be able to help regardless of experience, 2) some are very effective at marketing and therefore appeal to the masses but don’t help potential customers identify when they are not a good fit, 3) like many things in our society the people who need the most help often can’t afford it. Let’s take a look at these further. Read more!
“You can do it all, and do it all well, but you can’t do it all on the same day…focus on prioritizing and not balance.” Read more!
If you want to be a successful and thriving business it is imperative that you create systems for managing key processes in your business. Having systems in places allows you as the owner to delegate work as needed and ensures consistency, not to mention your clients appreciate the professionalism.
There are an abundance of web applications available to small business owners, most priced very affordably, but with so many choices it can be hard to determine which you actually need.
This list includes the top five applications that you must have in order to effectively run your service business along with some of the options that I have used and loved. Read more!
I love inspirational quotes, sometimes a random quote can really help to pick me up, get me focus, or allow me to shake whatever is holding me back. Here are some of the most recent quotes that have inspired me:
The most dangerous phrase to any business is “This is the way that we have always done it” this phrase can be detrimental because it means that you aren’t evolving as a business. This mentality causes stagnation and not growth. Things that were the right approach of the best decision at the time may not be the best course of action 6, 12, or 18-month down the road. Here are three things, that if you have not re-evaluated within the past year you need to stop what you are doing and take a look under the hood, like NOW. Read more!