Making the transition from Corporate America into entrepreneurship can create a lot of uncertainty. Having a coach to move you through the process can not only calm those fears but aide in making the transition both quicker and seamless. Zenobia Garrison, Business Success Coach for Women of Success Transitions, LLC helps women business owners through the process of starting their business. Read my interview with Zenobia as well as her initial pitch.
Pitch! We empower women professionals to re-purpose what they know, what they love to do to launch a new solo business while working their day job. Success Transitions is a full service coaching business providing information and resources, to accelerate the success of new solopreneurs in the shortest time possible.
What key piece of advice would you give to other business owners?
My advice: Be Optimized!
The work of the business is endless, and time limited. In light of this, it’s imperative to be intentional in all that you do so that you become more laser focused on what needs to be done and why. You will gain a higher level of clarity on which tasks need to be completed by you versus those that can be delegated or outsourced. You will be able to develop and focus on strategic and executable goals, as opposed to ones that are murky or feel “made up as you go along.”
When your daily actions – both in your personal life and the business – are tailor specific to focused intended outcomes, you are able to “keep your eyes on the prize” at all times, get more out of each and every day, and achieve better optimized results more quickly.
What question do your customers ask most often? And how do you answer?
Question: How do I get more clients and start making money with my business right now?
Answer: Move past passion and learn how to be a successful marketer.
It starts with knowing how to establish a “sales relationship” with your ideal clientele, so that they hire you, buy your products, and register for your programs — willingly and eagerly.
Start by doing your research, and taking time to study them. Understand what concerns them, always speak to “pain points” so that you capture their attention as the go to person in your niche, and lastly know what solutions they need.
Don’t be afraid to be authentically you in your marketing; allow your personality to shine through. This is also how you become more client attractive, get booked solid, and make money now.
How do you define success?
Success is a tricky concept. It means different things to different people. Success in many ways speaks to the ability to make forward consistent movement toward goals and benchmarks, while also achieving intended outcomes and desired results.
So success is intrinsic in how it makes an individual feel on the inside about their business and the type of progress they are making; but also extrinsic in the context of their ability to point to (or see evidence) of tangible, measurable, and noteworthy results.
Why did you start your business?
I felt confined by my 9-5. What used to fill me up on the inside with the day-to-day of the job, no longer did. I felt like there was a part of me, just waiting to be unleashed.
So I decided to be the author of my life and write a new script…even while working my day job. I sought out to create more money meaning and purpose that I deeply desired for my life. I knew that because this desire was placed on my heart, it was a calling of sorts. So I stepped out boldly and answered the call — trusting and knowing I would be shown the way throughout my journey.
What book, website, or blog (besides your own) do you recommend to other small business owners?
Long term sustainability is a key objective to the success of a new solobusiness. This requires a commitment to be a lifelong learner. Chances are if you are a good student, you will be a great teacher. Reading novels, magazines and other types of publications are one of the most inexpensive ways to gain more wisdom, knowledge and perspective about business and personal development.
Here are some of my favorite publications that have inspired me in my journey thus far:
- E-Myth Revisited: Why Small Businesses Fail and What to do About it — Michael Gerber
- Secrets of a Millionaire Mind — T. Harv Eker
- The Power to Prosper — Michelle Singletary
- The Battlefield of the Mind — Joyce Meyer
- The Success Principles — Jack Cantfield
- The Secret – Rhonda Byrne
- Success Magazine publication
What is your “must have” software, app, resource or tool for running your business?
WordPress – this is my favorite tool. It’s essentially a blog that I use as my website; and I love it.
- I don’t have to spend money on a webmaster to upload or change content or the look or feel to my website.
- I don’t need to know any web programming and graphic design knowledge to present a professional, quality image on line.
- I can easily provide new and fresh content on a regular basis which does wonders from a SEO standpoint.
- It integrates with a variety of different plug-ins and other social media mediums to make the sharing of my message easy.
- It provides me the ability to automate my posts consistently and without fail. All I have to do is set it once and forget it.
To contact Success Transitions:
Zenobia Garrison, Business Success Coach for Women, Launch While You Work Strategist