Question: Brandi, I attend a lot of events in which I am a vendor throughout the year. Over the past year I have been burned several times, showing up, setting up my booth, only to find that there were more vendors than actual attendees. It costs a lot of money and takes a lot of my resources to vend at these events. These need to be profitable for me. I know everything is not always going to be a win. But what tips can you offer to help me to select the right events to vend at that will be profitable for my business. Read more!
Question: Brandi, I go to a lot of networking events each week and I get stuck in the same old “what do you do?” conversation. My business is service based and offers a variety of different services depending on the customers needs. How do I tailor my message so that it reaches the potential client and gets them to be interested without giving them too much information and overwhelming them? Read more!
Today we celebrate the life and legacy of Dr. Martin Luther King, Jr. On August 29, 1963 Dr. King delivered his famous “I Have a Dream” speech. The 17-minute public speech called for an end to racism in the United States. The speech, delivered to over 200,000 civil rights supporters from the steps of the Lincoln Memorial during the March on Washington, was a defining moment of the American Civil Rights Movement.1 At the end of the speech Dr. King departed from his prepared text to deliver the most memorable portion of the address. Read more!