When I launched Cassius Blue Consulting in 2012 I chose the title “Marketing Maven” because a Maven is a sharer of knowledge and my goal was to share my extensive knowledge with my clients and social media followers. This title worked, because it was catchy and articulated what I did. But like all businesses do, I have evolved. Although I realized that my business has evolved, I didn’t give any thought to a new title. It wasn’t until a long-time client said to me “Brandi, have you thought about the title ‘Brand Strategist’? Read more!