A month or so ago I received a media inquiry from Lioness Magazine asking if my hubby would be willing to share his feelings on being married to an entrepreneur. He didn’t share his responses with me, so I didn’t ask. I was too tickled when the article was published and I was able to read his thoughts as well as the thoughts of the other spouses. Read more!
Are you a mompreneur? Balancing being a mother while running a household and a business can be challenging. Some mompreneurs make it look easy, while others struggle to keep it together. No matter which you are this event is for you!
This roundtable discussion will tackle the challenges of being a mompreneur come and share your winning strategies for managing it all, or get help from other moms like yourself on April 14th at 6:30 p.m..
Arrive early to grab a beverage and a snack before the discussion begins, you won’t want to miss a minute of it.
This event is hosted and moderated by Brandi Starr, mother of 4.5, President, and Brand Strategist of Cassius Blue Consulting.
A credit card is a necessary tool for making purchases and borrowing funds for your small business. Promotional offerings for credit lines for small businesses have been expanding as of late, and it has become easier for startups and small businesses to open up accounts. With an abundance of options, it can be overwhelming and you can easily forget what’s most important. From thinking long-term to considering card rewards, here’s what to consider when selecting a small business credit card. Read more!
Idea. Logo. Website. SHAZAM! The majority of new business owner, who do not require outside funding to launch, that I talk to have the same thought process, once they solidify their idea they want to create a logo, build a website and then expect the magic to happen. Fast forward six, twelve, or eighteen months and although their business has experienced some small successes results are overall mediocre. The business owner is frustrated, feeling stuck and starting to question whether or not their business has a chance at real success.
The problem, in most cases, isn’t the viability of the business it’s that the owner doesn’t know what they don’t know and therefore hasn’t put in the work to build a solid foundation for their business to grow upon. Because they are working hard, in many cases TOO HARD, they feel like they have tried everything. Read more!
When I launched Cassius Blue Consulting in 2012 I chose the title “Marketing Maven” because a Maven is a sharer of knowledge and my goal was to share my extensive knowledge with my clients and social media followers. This title worked, because it was catchy and articulated what I did. But like all businesses do, I have evolved. Although I realized that my business has evolved, I didn’t give any thought to a new title. It wasn’t until a long-time client said to me “Brandi, have you thought about the title ‘Brand Strategist’? Read more!
Last week I had the pleasure of being interviewed by Tieshena Davis on the Inspiration Cafe. We talked a lot about passion and purpose and how the two align to create a profitable business. Give it a listen, and leave a comment and share your thoughts.
[media url=”http://www.cassiusblueconsulting.com/wp-content/uploads/2013/05/The_Inspiration_Cafe_Living_Life_with_Passion_and_Purpose.mp3″ width=”500″ height=”30″] Read more!
In honor of mother’s day I had the opportunity to interview Emmy Award winning Joyce Brewer. Joyce is a mom blogger, video expert, vlogger, brand ambassador, social media consultant, author, speaker and mom to the cutest little 3-year old.
[youtube]http://youtu.be/igMALAmLINk[/youtube] Read more!
Last month I had the pleasure of being interviewed host Ja Wilborn of Soulcially Yours on BGE Radio. We discuss how Cassius Blue Consulting is helping others to achieve their business goals. During the interview we talk about:
Happy Administrative Professionals Day! Before she stepped away from corporate, my mom was a career Executive Assistant (30 years) so I learned at a very early age that it is truly the administrative professionals that make businesses run. So in honor of this special day I took the opportunity to sit down with an awesome entrepreneur and Virtual Business Manager. Owner of Empress, Twanna Gill.
As a VBM what challenge do you find most common among small business owners? How do you help them to overcome that challenge? Read more!
Question: How do you re-brand your business from faith based to a general non-religious business?
At its core, this question seeks advice on how to make a shift in a small business. As we learn and grow as small business owners we often discover new things about our target audience, our industry, and ourselves. These new discoveries often take us in new directions. When you need to make a shift in your business you must first re-evaluate and then revise. Watch the video below for my full response to this question. Read more!
The Super Bowl is about more than just the game, it’s a time to gather with friends and family to watch the game, fellowship, and mourn the end of the NFL season. It is also all about the commercials and the half-time show. Advertisers spend millions, and devote their most creative resources to coming up with the absolute perfect Super Bowl ad. The price tag on ads hit a new high this year, CBS charged between $3.8 million and $4 million for every spot shown during the game. Today, it is likely that more people will be discussing their favorite commercials than the outcome of the game. One example is YouTube prompting visitors to vote for their favorite.
A Perth, Australia, teenager Matt Corby posted an image of a less-than-a-foot-long Subway Footlong. The image that circulated around the web last week showed a Subway FOOTLONG® measuring only 11”. The article posted on BuzzFeed.com suggests that legal action could be possible for false advertising; I will leave the legalities of the less-than-a-foot-long sandwich to the legal people. But the lesson that I take away from this situation is the importance of delivering on promises that you make to your customers.
Today we celebrate the life and legacy of Dr. Martin Luther King, Jr. On August 29, 1963 Dr. King delivered his famous “I Have a Dream” speech. The 17-minute public speech called for an end to racism in the United States. The speech, delivered to over 200,000 civil rights supporters from the steps of the Lincoln Memorial during the March on Washington, was a defining moment of the American Civil Rights Movement.1 At the end of the speech Dr. King departed from his prepared text to deliver the most memorable portion of the address. Read more!
Startups and growing businesses in the one to five year range normally have their own set of challenges to contend with. Here are a few simple but powerful tips to grow and sustain a small business.
1. Setting Smart Goals
Goals are the invisible force that can keep a business moving forward relentlessly. Without goals, a business would lose perspective and motivation. By setting the right goals, a business can be given laser sharp focus, which would then move it closer to achieving that goal every single day. However, it is important to set the right goals. The goals would have to perfectly align with the vision of the organization. The goals should also be achievable and realistic. Unrealistic goals, how much ever noble they are, can discourage employees and instill a sense of defeat. Read more!
As an entrepreneur we wear many hats and are stretched thin daily in addition to family and other outside commitments. Often we find ourselves spending too much time working IN our business as opposed to working ON is.
Administrative tasks and client projects are examples the day to day tasks that keep us working in our business. However, generating new business and taking steps to meet your business goals is what will allow your business to thrive and flourish.
In order to free up some of your time to work on your business you need to outsources some of the day to day. Outsourcing doesn’t have to be costly; there are resources available that can help. Here are a few tips to outsource without breaking the bank. Read more!