Idea. Logo. Website. SHAZAM! The majority of new business owner, who do not require outside funding to launch, that I talk to have the same thought process, once they solidify their idea they want to create a logo, build a website and then expect the magic to happen. Fast forward six, twelve, or eighteen months and although their business has experienced some small successes results are overall mediocre. The business owner is frustrated, feeling stuck and starting to question whether or not their business has a chance at real success.
The problem, in most cases, isn’t the viability of the business it’s that the owner doesn’t know what they don’t know and therefore hasn’t put in the work to build a solid foundation for their business to grow upon. Because they are working hard, in many cases TOO HARD, they feel like they have tried everything. Read more!