The most dangerous phrase to any business is “This is the way that we have always done it” this phrase can be detrimental because it means that you aren’t evolving as a business. This mentality causes stagnation and not growth. Things that were the right approach of the best decision at the time may not be the best course of action 6, 12, or 18-month down the road. Here are three things, that if you have not re-evaluated within the past year you need to stop what you are doing and take a look under the hood, like NOW. Read more!
Happy Friday Butterflies! Meeting with my clients gives me a natural and euphoric high. I am in awe of the amazing women that I work with and enjoy the insight that we are able to share with one another.
Many of my clients, and other women business owners whom I’ve had the pleasure of meeting struggle to not only charge what they are worth but to charge at all. I have even witnessed a new business owner choose to walk away from her business rather than charge for her services. The struggle between the heart (the why behind the business) and the head (knowing that if it don’t make dolla’s it don’t make sense) is REAL for so many business owners ESPECIALLY women. Read more!
Although I have never run before, I decided a year or so ago that I wanted to be a runner. My disdain for running was so strong that despite being an honor roll student I received a D in physical education because I refused to run the mile. Blame it on watching Forrest Gump one too many times but I gained the desire to just keep running. When I started it only took me a good 45 seconds before I was huffing and puffing and needed a break but I kept trying, through asthma and physical ailments I have kept running. I’m now working virtually with a trainer who has me doing 2 miles per day, 6 days per week and although it is still a walk-run combination I’m improving and going longer distances and pushing to run the full two miles. So why am I talking about running? My hubby made a comment this morning as I was dragging myself out of bed to go run despite the arctic temperatures in Atlanta today that I am a part of a lot of demographics and now a part of the “runner” demographic. Read more!
Question: Brandi, I go to a lot of networking events each week and I get stuck in the same old “what do you do?” conversation. My business is service based and offers a variety of different services depending on the customers needs. How do I tailor my message so that it reaches the potential client and gets them to be interested without giving them too much information and overwhelming them? Read more!
Question: How do you re-brand your business from faith based to a general non-religious business?
At its core, this question seeks advice on how to make a shift in a small business. As we learn and grow as small business owners we often discover new things about our target audience, our industry, and ourselves. These new discoveries often take us in new directions. When you need to make a shift in your business you must first re-evaluate and then revise. Watch the video below for my full response to this question. Read more!
Imagine going over to your local electronics store, purchasing a marketing GPS, plugging in your target audience and having it navigate your marketing so that every one of your efforts reached your ideal customer at the exact right time with a message that moved their wallets to open up to make an immediate purchase. That would be small business utopia wouldn’t it? Your bank account would be overflowing and you would be making expansion plans rather than scratching your head trying to figure out what to do next. Read more!