Although I have never run before, I decided a year or so ago that I wanted to be a runner. My disdain for running was so strong that despite being an honor roll student I received a D in physical education because I refused to run the mile. Blame it on watching Forrest Gump one too many times but I gained the desire to just keep running. When I started it only took me a good 45 seconds before I was huffing and puffing and needed a break but I kept trying, through asthma and physical ailments I have kept running. I’m now working virtually with a trainer who has me doing 2 miles per day, 6 days per week and although it is still a walk-run combination I’m improving and going longer distances and pushing to run the full two miles. So why am I talking about running? My hubby made a comment this morning as I was dragging myself out of bed to go run despite the arctic temperatures in Atlanta today that I am a part of a lot of demographics and now a part of the “runner” demographic. Read more!
Question: How do you re-brand your business from faith based to a general non-religious business?
At its core, this question seeks advice on how to make a shift in a small business. As we learn and grow as small business owners we often discover new things about our target audience, our industry, and ourselves. These new discoveries often take us in new directions. When you need to make a shift in your business you must first re-evaluate and then revise. Watch the video below for my full response to this question. Read more!
Startups and growing businesses in the one to five year range normally have their own set of challenges to contend with. Here are a few simple but powerful tips to grow and sustain a small business.
1. Setting Smart Goals
Goals are the invisible force that can keep a business moving forward relentlessly. Without goals, a business would lose perspective and motivation. By setting the right goals, a business can be given laser sharp focus, which would then move it closer to achieving that goal every single day. However, it is important to set the right goals. The goals would have to perfectly align with the vision of the organization. The goals should also be achievable and realistic. Unrealistic goals, how much ever noble they are, can discourage employees and instill a sense of defeat. Read more!