Blogs are an effective way to establish you as an expert and build relationships with prospective and existing customers. Blogs are generally easy to set up and maintain. However your blog is useless if no one sees it. Your marketing strategy has to include ways to drive traffic to your blog. Here are a few tips on increasing the traffic to your business blog.
Use Social Media
Social media sites are great places to promote your blog. In fact, your blog can be the primary source for your social media content. For every blog post that you write aim to develop at least 10 (yes TEN!) social media posts for it to be shared over time. Remember, your followers and fans are online at different times of day and different days per week. Carefully crafting different messages that drive to the same blog post increases the number of people who are exposed to your blog. In addition, by sharing via social media over time you give each blog post longevity. No one says you have to only post about your most recent post. Dig back in the archive and share the best posts.
Guest Post on Other Blogs
Every blogger eventually gets burned out with his or her blog or desires varying subject matter or opinions. Most bloggers won’t turn down the opportunity to have someone else write high quality content on their blog. Seek out bloggers with similar target audiences, become a frequent reader/commenter and then reach out to them to pitch your idea. Make sure that you your post includes a link back to your blog. The incoming link help with search engine optimization (SEO) and promotes your business by spreading the word about your business.
Submit Your Content to Discovery Engines
Circulate your content via discovery engines like Stumbledupon.com, Bizsugar.com, reddit.com, and Delicious.com can be very effective in getting readers to your blog. In fact, according to a July 2011 article StumbleUpon now drives more U.S. web traffic than Facebook. So take advantage of these sites, although it takes a few extra moments to submit they will help you to get found.
Your blog is a very powerful marketing tool for your business, spending time ensuring your target audience is regularly reading can pay off big for your business. Don’t just hope that visitors will come, drive them there.
What techniques are you using to drive readership of your small business blog?